Homewood/East End Music Festival

Homewood/East End Music Festival, Saturday, April 26, 2025, Pittsburgh, PA. This event takes place at the Bill Nunn Theater at Alumni Theater Company. Get tickets, and become a supporter by clicking this link, here.

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Business Plan for the Inaugural Homewood/East End Music Festival

Friday, January 10, 2025

TechMountain, LLC

Executive Summary

The Inaugural Homewood/East End Music Festival is a one-day event celebrating music, community, and revitalization in Pittsburgh’s Homewood and East End neighborhoods. Organized by TechMountain, LLC, this festival aims to bring together local musicians, artists, and residents to foster community engagement, economic growth, and social cohesion.

Event Details

– Date: Saturday, April 26, 2025

– Time: 5:30-10 PM

⁃ Location: Alumni Theater Company, 6601 Hamilton Avenue, Pittsburgh, PA. Located in Larimer/Homewood Neighborhood.

⁃ Expected Attendance: 100-1000 people

– Performers: Local and traveling musicians and artists (multiple genres)

– Activities: Food vendors, artisan market, kids’ zone, community resources

Objectives

1. Promote community engagement and social cohesion in Homewood and East End neighborhoods.

2. Support local economic growth by featuring local musicians, and traveling, artists, and vendors.

3. Foster a positive, family-friendly atmosphere celebrating the rich cultural heritage of Pittsburgh’s East End.

Marketing Strategy

1. Social Media: Utilize Facebook, Instagram, Twitter, and LinkedIn to create buzz around the event.

2. Local Outreach: Partner with community organizations, churches, and businesses to promote the event.

3. Press Coverage: Reach out to local media outlets, newspapers, and event calendars for press coverage.

4. Flyers and Posters: Distribute eye-catching flyers and posters in local businesses, community centers, and public spaces.

Logistics and Operations

1. Venue Rental: Secure a suitable outdoor or indoor venue in Homewood/East End.

2. Sound and Stage: Rent sound equipment and a stage for performances.

3. Vendor Management: Coordinate with food vendors, artisans, and community organizations.

4. Security and Safety: Ensure adequate security and safety measures are in place.

Budget

1. Venue Rental: $2,000

2. Sound and Stage: $3,000

3. Marketing: $4,000

4. Vendor Fees: $2,000

5. Security and Safety: $1,500

6. Contingency Fund: $2,000

Total Budget: $15,500

Conclusion

The Inaugural Homewood/East End Music Festival has the potential to become a flagship event for the community, promoting unity, economic growth, and cultural celebration. With careful planning, execution, and community support, this event can leave a lasting positive impact on Pittsburgh’s Homewood and East End neighborhoods.